What we're seeing, what we're testing
Notes on GEO, SEO and visibility in AI answers, and what it changes for the businesses we work with.
What Google's AI Overviews actually change for an SME's traffic
Your rankings haven't moved, yet organic traffic is falling. AI Overviews are often the cause, not your SEO. What matters now is whether your brand is named in the answer, not only whether your page ranks well.
Generative Engine Optimization: what it actually means for an SME
Let's talk about your visibility
Enter your website URL. We'll tell you what AI says about you, and what we would do about it.